STUDY GUIDE
FIVE
Chapters 10 - 12 COMM 388
Zalabak (7th) Dr. Thomlison
Your final exam will be comprehensive. It will consist of 100 multiple choice or fill-in-the-blank questions. Be aware that this study guide is not enough to insure success on the final. Be sure to also review notes, handouts and the text, including the sections at the end of each chapter. Be sure to review and be able to recognize the definition of terms given in the margins and elsewhere in your chapters.
Chapter 10
1. What is strategic organizational communication?
2. What is the shift occurring in the underlying assumptions and processes of strategic organizational communication? Name some organizational stakeholders. What are some of the environmental factors contributing to an integrated approach to communication?
3. What are an organization's "publics"? What do Lawler and Galbraith say are the characteristics which put an organization at risk to become a corporate dinosaur?
4. What is meant by systematic environmental scanning? How do aggressive organizations use it? What do Eisenberg and Goodall say about boundary spaners and the contributions they can make? What environments are scanned?
5. What is strategic management? What does Andrew's book say about how strategy development should be conducted and what things it is attempting to match?
6. What are the four elements of the strategic planning process (hint: SWOT).
7. Name the two management functions which carry a major responsibility for strategic communication and implementation. Explain each of the major activities usually included in “Public Relations”.
8. What are some of the ways an organization's image and reputation are maintained and/or changed? What are some of the factors which play a role in forming an organization's reputation? Can an organization actually control its public image? Can an organization have more than one image? What are the ethical implications inherent in public relations?
9. What is issues management? Be generally familiar with the steps of
10. What are the kind of activities engaged in by media relations specialists? What are some of the media relations guidelines suggested by Cutlip, Center, & Broom?
11. How did Fisher describe crisis management? How did Stocker's research tell us about public reactions to crises? What are the things generally included in a crisis management plan?
12. (Not in text) How is Interpersonal Communication theory & research beginning to be used in PR?
13. Is marketing the same as PR? How do they differ from each other? Explain what this statement means: "marketing is a social and managerial process." How does marketing support company strategic planning? How has marketing changed? What are the "four Ps" of marketing? What is IMC? Why should an organization's communication be integrated (according to research by Schultz, et. al.)?
Chapter 11
14. Define organizational change.
15. State the underlying message in the story about “Who Moved My Cheese?” What are some of the main insights or morals of the book?
16. What does Cushman say is a key to an organization’s success?
17. Name some of the planned change practices occurring in today’s organizations.
18. In the five-year study by Nohria, Joyce, and Roberson, what were the four primary practices identified as necessary for sustained excellence in and organization?
19. What are some of the major barriers to change, according to Chapter 11?
20. What is OD? What are the necessary skills and the responsibilities of the communication professional with regard to organizational development? HRD? What are the necessary skills and the responsibilities of the communication professional with regard to HRD in an organization? What are three general models of communication specialists?
21. Name and briefly explain the four basic activities in planned development and change in an organization. What are some common methods of data collection? What is cost analysis and what is it used to evaluate? What may training and development activities involve?
22. Identify the three basic approaches to Organizational change.
23. Explain the cyclical nature of the change process. Is evaluation the end of the change process?
24. Most significant planned change efforts in organizations are accompanied by what? What is used to implement a strategy?
Chapter 12
25. Know some of the key factors for each of the four competency areas involved in the "occupational exchange" and employment matching? For example, what are some of the areas one might discuss in an interview to demonstrate their skills, their values, etc.
26. Discuss what is meant by the statement: "In one sense, all careers are communication careers."? What is an employment match? What does research suggest about long-term advancement? Are technical or general communication skills more important?
27. What are some of the areas of knowledge and skills in which internal communication specialists should have expertise?
28. What are some common job titles for internal communication positions? External com?
29. What is meant by the term "human services?" What are some job options in research? Education? Consulting?
30. What are some of the new career paradigms and how do they differ from the more traditional ones as we enter the Twenty-First Century?
31. What are some characteristics of a protean career?
32. What are some more recently developed organizational forms? (for example, what is a networked organization? What do Allred, Snow, and Miles describe as the core competencies for a networked organization? What skills are needed for effective functioning in a cellular organization?
33. Ultimately, what does a "good job offer" involve?
34. What is a chronological resume? A functional resume?
35. According to Don Morley's article on "So What Are You Doing After Graduation?", what is a major problem with the organizational structure of many marketing divisions? What does he suggest as alternatives to avoid this problem? What are some things he suggests to do if you want to enter sales (which, by the way, can be one of the highest paying jobs if you are extremely successful)?